Bora Bora Campaign

Traveling has been difficult because of the pandemic that’s affecting everyone. Bora Bora wants to get business flowing again, so they wanted to start a new and fresh travel promo. The concept of this Promotion derived from the question, “What draws in tourists to take a vacation in a certain area?”

In conclusion, the area, events, and new culture in which they are being immersed are what welcome tourists. Tourists always observe and research what the area can offer them and what memories can be made there. For them to go about research, there is always a spark that catches their interest. Travel promotions are how tourists place their trust and confidence in their decisions.

This campaign intends to promote the island's wonders, culture, and attractions. The bright color hues built into this project show the life of the islands of Bora Bora and the spirit within its land. It also gives tourists the option to bring part of the atmosphere back home with them through items and souvenirs from the island.

Bora Bora Processbook